UGC style unboxing for tech-disruptor UGREEN
The Brief:
UGREEN are a fast-growing tech brand making a name for themselves with well-designed, affordable charging, audio, and connectivity products. Like many consumer tech brands operating at scale, their content strategy relies heavily on creator and UGC style video, the kind of authentic, first-person footage that performs well in social feeds and builds trust with a tech-savvy audience that's seen every polished product ad going.
The brief was to produce unboxing and product content that felt genuinely organic, shot and delivered independently for UGREEN to deploy across their channels as they saw fit.
Production:
Chris produced a series of UGC style unboxing clips, capturing the UGREEN product experience in a way that felt natural and credible rather than staged. The format leans into the language of creator content, real hands, real reactions, real environments, while still being crafted with enough care to hold attention and make the product look its best.
Clips were delivered directly to UGREEN with no restrictions on use, giving them flexible, ready to deploy social content without the cost or complexity of a traditional production.
Impact:
A lean, efficient delivery of creator style content for one of the tech sector's most ambitious challenger brands, ready to use across paid and organic social the moment it landed.