Healthcare video case studies and photography for Ramsay Health:
The Brief:
Ramsay Health Care needed photography to support a patient story campaign at Duchy Hospital in Truro, capturing the experience of a patient who had undergone private hip replacement surgery. The images needed to work across both digital and print, warm and human enough to connect emotionally with prospective patients, while maintaining the professionalism and reassurance that a private healthcare brand demands.
Production:
Samuel Sherring captured photography across the Duchy Hospital site, capturing the patient, the environment, and the moments that tell the story without needing a single word of explanation. Healthcare photography requires a careful eye, the settings, expressions, and framing all carry meaning for an audience that is often anxious or uncertain about what private treatment looks and feels like. Better Creative also captured lifestyle imagery of patients on the beach/being active to be used as adverts indicating frequent injuries that might require private medical care.
The images were produced to complement the accompanying patient story film, giving Ramsay Health a consistent suite of assets across both formats.
Impact:
A set of photography assets that give Ramsay Health Care at Duchy Hospital a human, confident visual identity for their patient story content, built to reassure prospective patients and support the wider campaign across their marketing channels.
