Credit report ads that convert for Checkmyfile.

Production:

Working with motion designer Tyler Jack Cross and voiceover artist Ed Povey, we developed a clean, graphic-led ad format that combined animated data visualisation with clear, benefit-driven messaging. The approach kept the creative tight and platform-ready - built for performance, not just for looking good. Scripting was developed to target Checkmyfile’s five target personas with the theme of housing tying this series of ads together. The assets were delivered in 16:9, 9:16, 1:1 and 4:5 with 30 second and 15 second versions to cover all platforms and ad requirements.

The Brief:

Checkmyfile - the UK's leading multi-agency credit report service - needed a suite of forty video ads that could cut through a crowded financial services market and drive sign-ups. The challenge: make a credit report feel immediate, relatable to current situations, and worth signing up for. We were brought in to develop the creative concept, direct the production, and deliver a suite of assets ready for paid media.