Healthcare video case studies and photography for Ramsay Health:
The Brief:
Ramsay Health Care is one of the UK's leading providers of private hospital treatment, with Duchy Hospital in Truro serving patients across Cornwall and the wider South West. For a private healthcare provider, patient stories are one of the most powerful marketing tools available, a real person, a real outcome, told with care and authenticity.
The brief was to produce a patient story film and supporting photography capturing a personal account of private hip replacement surgery at Duchy, giving Ramsay a compelling, human piece of content that could build confidence and trust with prospective patients considering private treatment.
Production:
Sam worked closely with Ramsay Health on the day to capture a jam-packed shot list across photography and video. Working in a healthcare environment requires a particular sensitivity, patients sharing personal medical experiences need to feel at ease, and the content needs to feel warm and trustworthy, Sam led the interview capturing exactly what the client had requested.
The film follows the patient's own story in their own words, from the decision to go private through to their recovery, giving prospective Ramsay patients an honest and reassuring picture of what the experience looks like from the inside.
Impact:
A patient story film that gives Ramsay Health Care at Duchy Hospital a genuinely human marketing asset, one that speaks directly to the concerns and questions of anyone weighing up private hip replacement surgery in the South West.
Crew:
Client: Ramsay Health
Creative Director/Editor: Chris Smith
Videographer and Photographer: Samuel Sherring
