Launching Cheltenham’s Padel Club.

The Brief:

The Padel Club were opening a brand new padel centre in Cheltenham and needed video content that could do two jobs at once, capture the energy of the opening night and give the club a suite of social content to launch with. The brief called for a promo video for the club itself, alongside a series of social ads to drive awareness and memberships in the local market.

With a fast turnaround and a live event to capture, there was no room for a second take.

Production:

Chris shot the opening night alongside photographer Jack Swords, capturing the atmosphere, the facilities, and the community vibe that makes padel so compelling to watch and play. Working with the creative freedom the client trusted him with, Chris brought an experimental visual approach to the edit, giving the final film a distinctive look that set it apart from standard sports club content.

The production delivered a club promo film and a series of accompanying social content videos, all cut and ready to go live across The Padel Club's channels.

Impact:

The campaign achieved 42,000 views on Instagram, giving The Padel Club a strong platform of awareness from which to build their membership base from day one.

Crew:

Client: The Padel Club

Creative Director/Camera: Chris Smith

Photographer: Jack Swords, Swords Digital

Learn more about launch videos

A great experience working with Chris, from before the shoot with multiple calls to ensure everything was in place and post production. The process was seamless and the outcome was a great Promo Video for The Padel Club where we trusted Chris to have creative freedom in some experimental styles. Look forward to working with him again in the future.

Milli Ball, Social Media Manager, The Padel Club