500K Views on Meta
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500K Views on Meta |
Padel social content and website banners for PALLAP
The Brief:
Pallap is a premium padel racket brand entering one of the fastest growing sports markets in the UK. With a product built on quality and performance, they needed launch content that matched, video ads and website banners that could hold their own on a premium e-commerce site and drive awareness across social.
The brief was to produce a suite of web header and social assets that felt dynamic and sport-led, capturing the energy and pace of padel while letting the product itself take centre stage.
Production:
Shooting on location with photographer Jack Swords of Swords Digital, Chris directed and edited a range of product and on-court action content across multiple formats. The production covered vertical video ads for social and paid media, alongside 16:9 web banner formats designed specifically for the Pallap site.
The edit kept pace with the intensity of the sport without losing sight of the product, clean, confident and built to convert.
Impact:
Delivered as part of Pallap's UK market launch campaign, the content went live across their website and social channels giving the brand a polished, consistent visual identity from day one. The suite of videos has over 500,000 views on Meta, making them one of the strongest performing pieces of content Pallap has posted.