Same day content for Sitoo at RTS 2026, the ExCel London.
The Brief:
Sitoo is a cloud-based point of sale platform built for ambitious retail brands, and RetailTech Show 2026 at ExCel London was a key moment in their calendar. But for Sitoo, it was never just about the product on display. As CEO Jens Levin put it, "Everything in life is all about creating great relationships, connecting with other people, and making people happy. This is what Sitoo is all about."
The brief was to capture that energy on camera, producing same day event content that reflected the warmth and personality of the Sitoo team, edited and delivered while the show was still live.
Production:
Chris directed and filmed on the ground at ExCel while Tyler Jack Cross edited on site, turning footage around in real time so content could go live the same day. It's a high pressure format that requires both creative and technical discipline, clear communication, fast decision making, and an edit that works first time.
The production delivered two distinct assets. A polished highlights film starring the Sitoo team, capturing the connections and conversations that made their show, and a blooper reel that leaned into the unplanned moments, showing a brand confident and human enough to laugh at itself.
Impact:
Sitoo had polished, branded event content ready to publish before the show floor closed, with the newsletter and blooper reels dropping as a follow-up to keep the momentum going. During the event Sitoo’s LinkedIn page had it’s highest engagement of the month.
Crew:
Client: Tommy Tonkins, Head of Content, Sitoo
Creative Director/Camera: Chris Smith
On-site Editor: Tyler Jack Cross
Working with Better Creative is a dream. From inception through to final delivery, every stage of the project is handled perfectly. The combination of creative flair while never losing sight of the detail is an incredibly rare one - Chris and his team have it in abundance. If you want to go from being good to being dazzlingly brilliant, then look no further.
Tommy Tonkins, Head of Content, Sitoo
