UGC style clips for Stubble & Co: the Cornish Commute.
The Brief:
Stubble & Co are one of the UK's most respected bag and backpack brands, B-Corp certified and built around the idea of doing more with your day. Their content strategy leans heavily into influencer and creator style video, authentic, unpolished footage that blends naturally into social feeds rather than announcing itself as an ad.
They don't commission traditional productions. Instead they work with creators who can deliver usable clips independently, content they can deploy across their channels as they see fit. The brief was simple: show the bags living their best life, in the right hands, in the right setting.
Production:
Chris developed the Cornish Commute as the creative concept, a series of light touch, relaxed clips capturing Stubble & Co bags in natural Cornish settings. The kind of footage that feels like it was shot by someone who just happens to have great taste and a good eye, rather than a full crew with a shot list.
Unhurried. Coastal. Exactly the kind of life the bags are built for.
The clips were delivered directly to Stubble & Co for use across their social channels, with no brief on placement or format, giving them maximum flexibility to use the content wherever it works best for them.
Impact:
A lean, efficient production that gave Stubble & Co ready to use social content without the overhead of a full brand shoot. The Cornish Commute concept positions the product authentically within a lifestyle their audience genuinely aspires to.